: EnglishShort Description
: Companies that want to succeed over the long-term need to understand strategic management. The process itself is straightforward: identify the company’s mission and goals, perform both internal and external analyses of the company, decide what actions need to be taken, take the required actions, and evaluate the results of those actions. Different organizational strategies can help companies through the process. Companies need to choose the strategies that best fit their needs and be willing to adapt if necessary. Strategic management gives managers a road map that shows where problems are and where they might develop. Armed with practical information, managers can prepare for changes and know how to accommodate those changes when they arrive. Strategic management also provides a stronger sense of unity among a company’s seemingly disparate departments; it gives everyone a sense that they are working toward the same goals.
Project management likewise consists of simple steps: stay on schedule, keep on or under budget, and follow the stated instructions and specifications. But the business climate makes the process more complex in reality. A globalized economy, a customer base that is better informed and less loyal, and a technological environment that has transformed how people find and purchase any product have all changed the equation for businesses. Companies also need to understand the resources at their disposal—both tangible (cash, employees, buildings) and intangible (company history, reputation). Understanding all these elements when working on projects will help companies keep their goals in mind, both for the short-term and for the future.Instructor Description
: This class is an independent-study course. Students will have all the resources needed to successfully complete the course within the online material. A student helpdesk is available for technical support during the course enrollment.